Trumpet Launching Ad Campaign to Rebrand the South

Summary

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New Orleans-based Trumpet Advertising has embarked on a campaign to help redefine what people think of as the South.

The campaign is part of a rebranding effort for Turner South, Atlanta-based Turner Broadcasting's regional television network. It invites Southerners to describe their way of life through a variety of methods, including cooking demonstrations, poetry, music and spoken word performances. Trumpet and Turner South are in the midst of a four-city tour featuring such celebrities as Morgan Freeman and Angela Bassett.

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Extract

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Trumpet Launching Ad Campaign to Rebrand the South

The ideas for the events were built around the fact that Southerners, whether native or transplanted, have traditionally let their way of life be defined by Northerners, said Robbie Vitrano, partner in Trumpet ...

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