New Orleans-Area Retailers See Internet Sales As Elixir for Holiday Blues

Summary

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Following anemic consumer spending leading into the holiday shopping season, retailers locally and nationwide say they will capitalize on their largest entry to potential customers -- the Internet -- by marketing themselves online via dot-com tools such as Facebook and MySpace.

More New Orleans-area retailers say they are expanding their use of the Internet and online advertising to reach customers during what many economists expect to be an uncomfortably lean holiday period.

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Extract

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New Orleans-Area Retailers See Internet Sales As Elixir for Holiday Blues

"Online sales are higher because we have the universe to choose from and the store is just who's here (in town)," said Vicki Moran, marketing director for Orient Expressed, an Uptown purveyor of specialty children's clot...

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