Back After This Message: N.O.-Based Tv Commercials Deliver Big Upside to Industry

Summary


They might not have quite the cache of their star-studded, big budget counterparts, but commercials using New Orleans as a backdrop have the potential to provide a big boost to the city and its burgeoning film and television industry.

Officials with state and city offices of film and television say they plan to step up efforts to attract high-end commercial productions in 2009, adding to a roster that has grown over the past couple of years to include nationally aired ads produced for the likes of Visa, Lincoln Mercury, Subway and Nike.

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Back After This Message: N.O.-Based Tv Commercials Deliver Big Upside to Industry

Commercials can be more lucrative than feature films for crew members who work on them, said Mike McHugh, business agent with the International Alliance of Theatrical Stage Employees Local 478, the largest of the u...

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