Marketing Firms in N.O. See Mixed Bag in Economy

Summary

---

There is an old corporate axiom that says when business suffers, advertising and marketing budgets are the first to go.

In New Orleans, the prognosis of many of the city's marketing and advertising agencies are a mixed bag. Some are cutting back staff, whereas others are holding steady and even seeing year-over-year increases. Although layoffs are not necessarily an indication of their viability, the firms' moves indicate a pullback in client spending.

See the full content of this document

Extract

---

Marketing Firms in N.O. See Mixed Bag in Economy

Communications firm Keating Magee laid off five staffers at the end of 2008, which was the result of the company's customers tightening their budgets, president Mark Schofield said.

"Agencie...

See the full content of this document

---