Louisiana Advertising Industry to Have $76b Impact

Summary


The advertising industry will help generate $76 billion for the Louisiana economy next year, according to a study by Waltham, Mass.- based research firm Global Insight.

The economic activity generated by advertising - which includes direct spending, supplier spending and inter-industry activity - accounts for a projected 19 percent of the state's $408 billion economic activity. The advertising industry will generate an estimated 290,060 jobs, or 14.3 percent of the state's work force of 2 million, the study found.

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Louisiana Advertising Industry to Have $76b Impact

This landmark study demonstrat...

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